NEW JEWELRY

About the Game Day Collection

After more than a decade designing women’s fashion—and growing one of America’s fastest-growing boutiques (as recognized by Inc. Magazine)—I wanted to create a new kind of shopping experience for Baylor moms like me. We love our Bears, but let’s be honest: most collegiate gear is made for college girls, not moms. That’s why I launched this Game Day Collection—to blend school spirit with real-life style.

You’ll find everything from easy weekend outfits to standout game-day looks, each one mixed and matched to fit your personality and budget. And because I know how fun it is to shop together, you can even host a Busy Becka Trunk Show—invite your Baylor mom friends, I’ll bring the boutique to you, and you’ll earn free clothes while I personally style everyone!

Whether you’re heading to Waco, hosting a watch party, or cheering from afar, these looks were made for the women who do it all—and still show up in style. 💚💛